The OR Lottery had a Raffle game where the winning number was to be announced on St. Patrick's Day. We had the leprechaun that was in the ad campaign return to announce the number. Our media people arranged for the Channel 12 Andy Carson Morning Show as well as various radio stations to air the announcement live. The photo above is the stage that I designed & set up using props from the ad campaign. The men in the photo are Andy Carson, leprechan, and Dale Penn (director of the OR Lottery).
This is our MARCOM team at the Lottery that pulled everything together to make the event happen. (Included are Media, Promotions, Creative, Web and Winner Awareness teams.)
Above is a picture of the lobby during preparation for the announcement.
Here is Andy Carson on live TV with the Raffle leprechaun.
This is our MARCOM team at the Lottery that pulled everything together to make the event happen. (Included are Media, Promotions, Creative, Web and Winner Awareness teams.)
Here is Andy Carson on live TV with the Raffle leprechaun.
