Friday, January 1, 2010

OR Lottery - Thanksgiving Raffle 2009



Outdoor boards that I designed for the Oregon Lottery Thanksgiving Raffle. After the sell-out of the tickets, a "sold out" snipe was placed on the board. It was intended to look as if the sign had been ripped and tagged with graffiti.

Point of purchase posters I designed for the Raffle. Characters were pulled from the hip-hop-themed tv ad. The intent of the posters (especially the square poster) were to look similar to a hip-hop cd cover. The posters were two-sided to be switched after the sell-out of the tickets. The "sold out" messaging was meant to look as if the poster was tagged with graffiti.

I had the opportunity to design the set-up of the winning ticket announcement in the lobby of the Lottery building. We had the fortune, as we did for the St. Patrick's Day Raffle, to have Andy Carson and his team televise the announcement live on KPTV-FOX12.

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