Sunday, April 4, 2010

St. Patrick's Day Raffle - March 2010

Raffle Outdoor Bulletin

For this St. Patrick's Day Raffle I based the lobby decor on a combination of the print and tv advertising. The print was a very basic pot of gold with 4-leaf clover background. The tv ad consisted of two men walking through a field of sheep in what was meant to look like Ireland. One man was walking a bike. To help people make the connection between the decor and the tv ad, I had a monitor set up in the lobby with a reel of the ad and out-takes from the tv shoot. (above is the marketing dept. with Andy Carson)

One of my favorite parts of the decor was how I adapted the front desk to look like an irish rock wall with weathered wooden gates on each side. The great thing about this budget-wise is that I was able to print everything in-house and did not incur any extra expense beyond the ink and paper. (I included vines, moss, actual rocks and plants to the top of the desk to add effect. I also put a pot full of chocolate gold coins at the front desk for visitors to enjoy.)

View of the front desk and stage from the balcony.

Here is a view of the stage area where the announcement took place. We had the announcement televised on the KPTV Andy Carson morning segment as in past Raffles. We also had the privilage of having our past winner on hand to provide commentary.
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For the stage decoration I was able to obtain the actual bike prop from the tv ad. Unfortunately we were unable to have real sheep in our lobby, so I created sheep cut outs and adhered grass to the stage as well as more faux stone wall. I bought shrubs and fern as well as incorporated the lobby plants into the scene.
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We also streamed the announcement live on our website (above-right is our web master, Matias Trejo).
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For this Raffle I created the reveal with numbers on the underside of the gold that was topping the pot of gold in the announcement scene. Our interim director, Larry Neiswender lifted it up to show the audience the $1 million winning number.

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