June/July 2008 - Olympic Trials Eugene 08

This summer I got to see my efforts come to life. The Lottery had a 30ft x 30ft tent at the Track Town Plaza at the Eugene 08 Olympic Trials. I got to design the layout and all of the signage. Combustible Media worked out the logistics and put everything together for us. Mahonia leased all the plants to us (all native plants to the NW). Patric, our props guy, created the State Park sign for us. It was a wonderfully sucessful collaboration between our teams inside the Lottery as well as our vendors.

This is the entry of the tent.

I designed the tent as an interactive "experience" for the people that came to the event. I broke the space of the tent up into 4 different quadrants, each a beneficiary of Lottery funds: Parks, Watersheds, Education and Economic Development. I created/designed a passport that would be stamped at 4 different stations throughout the experience. The passports included information about the funding and other specifics regarding each area.

Here is a picture of the table full of passports. I also design commemorative lanyards for people to wear their passports on.

Here is the Parks area leading to the Watershed area.


We were all thrilled at how well the pond and waterfall turned out. You can also see in this picture a variety of the background beauty shots. I had designed for them to start at the western coastal area of Oregon and span through to the eastern desert area of Oregon.

From Watersheds you move on to Education and Economic Development.

We were excited to be able to display an actual Biofuel pump to use in our Economic Development area.

For all along the path I had designed plant signs to be placed to identify the native plants.

At the end of the experience, people showed a Lottery representative that they had stamped their passports, to receive a recyclable poly shopping bag. They also had the opportunity to enter into a drawing to win Olympic Trials passes by filling out a portion of the last page of their passport. The upper part of the last page in the pastport was coupon for a Scratch-it ticket.

The intent of the entire event was to educate people about what the Lottery gives to Oregon, to put the Lottery in a good light with the people who attended the event, and gain exposure. Mission accomplished :)